News SBS pushes documentaries with ‘there’s always more to uncover’ promos July 31, 2012 3:45 by Colin Delaney 4 SBS has launched three promos to highlight the broadcaster’s documentaries. Created by US Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries. The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed. Katherine Raskob, SBS’s acting marketing director said: “Given the breadth of documentaries on SBS – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.” Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we’re thrilled that both Us and SBS are as pleased with the final campaign as we are.” Credits: Client: SBS US Sydney Executive Creative Director: Christy Peacock Head of Art: Tim Chenery Creative: Carlos Savage Creative: David Roberts TV Producer: Trelise Caughey Account Director: Alex Tracy Senior Account Manager: Tim Stuart Client: SBS Acting Marketing Director: Katherine Raskob Method Studios Director/Creative Director: Richard Swan Executive Producer: Celia Nicholas VFX Producer: Dawn Walker Senior Designer: Liz Ellis Senior Editor: Mark Bennett Senior Colourist: Andrew Clarkson Lead Compositor: Alex Ortoll Lead Senior 3D artist: Chris Breeze We Love Jam Music Composer: Hylton Mowday Sound Design/Engineer: Andrew Stevenson Colin Delaney topics Advertising, Documentary, Marketing, Media, Method Studios, promo, SBS, US Sydney Share Tweet Share Comments: 4 Add Comment Dan 31 Jul 12 Brilliant animation. Reply awesome 31 Jul 12 They look fantastic – really really good. Well done to all involved! settin the bar high Reply Adman 1 Aug 12 great strategy. great execution. Major focus on content. Concise, conclusive branding message. Fantastic creative – might has well be my hands flipping through the landscapes. Reply duncan harriss 3 Aug 12 love these Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?