See that incredible Fall Guy billboard stunt last month? Here’s how close it came to be ‘being canned’
To coincide with last month’s release of action comedy blockbuster, The Fall Guy, Universal Pictures ANZ orchestrated a brilliant campaign on the largest billboard in the southern hemisphere… but it wasn’t easy.
The Ryan Gosling and Emily Blunt-fronted movie — shot in Sydney — sees Gosling play a stuntman. So, naturally, director David Leitch and producer Kelly McCormick returned to the city to mark the occasion by having their local stunt team who worked on the film abseil 34 metres down the famous Glebe Island Silos in a never-been-done-before campaign.
Appearing on a new episode of Mumbrella’s one-on-one podcast series, Universal Pictures ANZ director of marketing, Suzanne Stretton-Brown, reflected on some of her most memorable – and tricky – film campaigns, one of which being The Fall Guy.
“That came this far from being canned because of engineering, security, safety – so many other elements around that,” she told host Neil Griffiths.
“We had weeks and weeks and weeks of investigation into making sure this was okay and getting approvals from the council. Often when you’re trying to do [campaigns], even if the studio green light something, when you’re trying to get it off the ground locally, you will hit a roadblock with just logistics.
The Fall Guy is currently the #1 film in Australia for a second week in a row.
On this episode, Stretton-Brown also discusses creating campaigns with and without big name talent, the state of the cinema industry in 2024 and what’s in store for Universal Pictures ANZ for the rest of the year.
Listen to the full episode here.
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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topics
David Leitch
Emily Blunt
Glebe Island Silos
Kelly McCormick
Ryan Gosling
Suzanne Stretton-Brown
The Fall Guy
Universal Pictures
Universal Pictures ANZ
Jeeez – if i saw that happening while driving over the bridge i wouldve swerved in to oncoming traffic from watching it – or lost control driving while reaching for my phone to call the police!
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Don’t get out of bed Drew. There’s a lot that can go wrong which could result in hurt.
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There is a direct correlation between the amount of outdoor advertising and how much a movie ‘stinks’. This one must smell like a prison toilet
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