Dr Mumbo

Spilt milk

For those curious as to the sort of advertising Cheil, which unveiled its new Sydney office last week, does back in its home country, Korea, here’s a little taster.

Well, sort of. This ad was never meant for public consumption, apparently. It was a one-off made for an advertising forum that was leaked.

Now Cheil and the client, Oreo manufacturer Kraft, have been in a flap trying to distance themselves from the ad amid a hail storm of protest for showing an exposed nipple, sexualising breastfeeding, showing a baby holding junk food and, the mother of all crimes, excessive photoshopping.


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