Squiz Media launches new offering to redefine news consumption
The Squiz is aiming to redefine how Australians engage with news with the launch of a new podcast and newsletter offering.
Hosted by Squiz Media founder Claire Kimball and Kate Watson, co-creator and commercial director of The Squiz Today, ‘News Club’ will be “the place to go for conversations about the news weekly”.
Each weekly episode will have a focus on a single news topic across the podcast, newsletter and social media – placing the audience at the heart of the experience.
The first episode, which launches today, delves into the news cycle and audience feelings, thoughts and opinions on United States President Joe Biden’s sustainability for the job, considering his age.
Each week, Squiz Media’s audience will be invited to ask questions about specific topics, which will aim to shape the podcast’s conversations.
The company described it as “your favourite book club – but for the news”.
Kimball said: “Seven years into providing our unique independent and agenda-free offerings that are designed to keep busy people – particularly women – across the news, News Club is a natural next step for The Squiz.
“Our audience has told us they want more news from us – and more opportunities to engage with the Squiz team,” she explained.
“We’ll do that, and lean into the things we do well, curate the news, declutter the experience, and do it with no agenda to sway opinion. We don’t tell Squizers what to think, but we’ll equip them with what they need to come to an informed opinion.”
News Club co-host, Watson, added: “With over a million monthly podcast listeners and over 60,000 dedicated newsletter subscribers, we are already a news destination for so many busy people.
“What News Club will do is extend upon that and importantly give our advertisers more options to connect with our audience in a meaningful way.”
Subscribe to the daily newsletter
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say