ARN appoints Emotive as its creative agency covering all network brands
Australian Radio Network (ARN) has appointed Emotive to its creative account, leading brand and campaign work for its brands KIIS, Pure Gold, The Edge and iHeart Radio, nationally.
The two businesses already have an industry relationship, as ARN and Emotive are both owned by media holding group HT&E. The appointment is a formalisation of the agency’s work for the radio network.
Ciaran Davis, CEO of ARN, said: “We are delighted to be formalising our creative partnership with Emotive. Their dedication to convention breaking ideas and unique expertise in the production and dissemination of compelling content, is perfectly aligned to our ambition to be Defining Audio for our audiences and commercial clients alike.”
The working relationship between ARN and Emotive began earlier this year as the agency began working on its brand strategy.
Chief strategy and connections officer, Lauren Joyce, explained: “We engaged Emotive to help evolve our brand strategy a few months ago and it quickly became apparent that the synergies between our ambitions and their expertise was a good match.
“Our goal is to maximise the thing we do so well on air every day – emotionally connect with audiences – in our marketing efforts and Emotive’s combination of strategic clarity, creative vision and emotional science makes them the right partner to help us do this.”
This year, Emotive has brought on the creative account for Modibodi and joined Pernod Ricard’s roster of agencies. The agency has also produced work for clients YoPro, Optus and the UN.
Emotive CEO and founder, Simon Joyce, said working with ARN was an opportunity to engage a uniquely large audience.
“Few brands are lucky enough to have a large, engaged audience, that are actually waiting to hear from them. With ARN there’s a unique opportunity to further ignite conversation and shape culture across Australia, and that’s got the whole Emotive team really excited about creating some stand out work,” he said.
