Optus enhances summer holidays in ‘Amazing Summer Break’ campaign
Optus has launched a new phase of its brand campaign centred around the ‘It starts with yes’ positioning, unveiling three new films to showcase key products and offerings this Christmas season.
The first three of six films in the Amazing Summer Break campaign series went to air over the weekend, with each aiming to highlight different ways the telco’s network and products can enhance the summer holiday experience for Aussies.
https://www.youtube.com/watch?v=BdPygA_6UVw&feature=emb_title&ab_channel=yesoptus
The trio of spots sees a continuation of the use of the classic B52’s track ‘Rock Lobster’, while each of the initial three films runs for 15 seconds.
Each shows off practical ways in which an Optus Family Plan, connected watch, or tablet can help bring families closer together over summer, with the beach a common setting.
The three films will run from November through to January and are rolling out across all customer touchpoints including out of home, digital media, retail and owned channels.
Agencies Special Group NZ, UM, Amobee and Emotive collaborated with Yes Agency on the campaign.
https://www.youtube.com/watch?v=9RVaKjEndrk&feature=emb_title&ab_channel=yesoptus
Head of marketing Mel Hopkins said the campaign aims to establish Optus as part of the fabric of Australia.
“We are very proud to showcase our new films which show Australians that we not only understand the way in which they will want to connect this festive season but also establish Optus as part of fabric Australia; by demonstrating the role Optus can play as part of quintessential summer moments,” she said.
“The Amazing Summer Break showcases this through an integrated campaign where family and friends come together to play and celebrate.”
Credits:
Client: Optus
Agency: Special Group New Zealand, UM, Amobee, Yes Agency, Emotive
Production Company: FINCH
Director: Alyssa McClelland
Editor: David Whittaker
Colourist: Ben Eagleton
Post Online: Blockhead VFX
Sound Design: Rumble Studios
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
Amazing Summer Break
Amobee
emotive
It starts with yes
Mel Hopkins
Optus
Special Group
Special Group New Zealand
UM
Yes
Yes Agency
