Stihl celebrates 35 years and targets wider audience

Tim Burrowes

May 17, 2010 12:18

Stihl, the power tool brand, has unveiled a new TV ad to celebrate 35 years since the launch of its Farm Boss chainsaw.

The TV creative opens with a series of farmyard shots to set the scene of the typical Australian farm. Background music builds as a farmer peers out over his ‘property’ before picking up his Farm Boss and jumping into his mower after a day on the farm.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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STIHL The Foundry

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Stihl celebrates 35 years and targets wider audience

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