Stop striving for perfection and start creating ‘slightly shit’ products, marketers told
Marketers should learn from scientists and start being content with creating products that are “slightly shit”, a debate audience at Mumbrella360 has heard.
James Sykes, global head of innovation and design at drinks firm Beam Suntory, said marketers spend too long attempting to make “elegant and perfect” products.
James Skyes
Instead, they should try to produce the “least worst” and learn from that experience.
I think making slighly sh1t products has never been an issue for marketers in Australia, its probably the one KPI we have all over delivered on.
Oh indeed, indeed.
Surely that’s the mantra from the Australian govt for the last 8 years
It may be worth looking at the quality of a number of products in Australia. To say companies need to start delivering slightly shit products gives a form of justification for the sub par outcomes we currently see.
One day we might see companies productise something before a sales team railroads it and the business in market.
What a boofhead.
So scientists are content with things that are ‘slightly shit’.
Personally I don’t think Apollo 11 was shit, and there were a couple of blokes up there that would probably think you were wrong as well.
I’d throw in Voyager 1 as well. Launched 40 years ago and still operating and sending back data from 20 billion kms away. Name me one marketer that has made a product that still works after 40 years.
Cassini and Hubble seem pretty neat as well. What about the Hadron Collider.
Utter tosh.