Teachers Mutual Bank appoints new head of brand and marketing

Former Kantas and KPMG consultant and fractional CMO, Anita Ayres, who is set to speak at Mumbrella’s Finance Marketing Summit later this month, has joined Teachers Mutual Bank as its new head of brand and marketing, Mumbrella can reveal.

Ayres has spent the past year freelancing as a fractional CMO, helping organisations to identify and articulate customer growth and retention opportunities, creating ways to unlock these opportunities through brand development, and driving strategy into action.

Prior to that, Ayres held roles at Kantar Consulting, helping clients grow in the local and global markets, and in KMPG’s customer, brand and marketing advisory team.