The robots are helping: Mediabrands solving talent crisis with automation technology
Facing a race for talent in 2022, IPG’s Mediabrands has turned to robots to solve one of the industry’s most challenging issues: repetitive data input tasks.
After a two-year development, the automation transformation is now in play at both Mediabrands agencies, UM and Initiative, with the software allowing talent to focus on development, and the more creative and innovative aspects of life at a media agency.
Partnering with global software company, UI Path, and IT services company, Cognizant, Mediabrands has now automated all of its systems and processes, as national CEO, Mark Coad described the move as positioning Mediabrands as a “true innovation leader”, having now advanced or improved many of the investment and partnership practices that have been in place for the last twenty years.
