‘TV’s not dead’: OzTam Doug Peiffer on the future of linear and the arrival of VOZ

OzTam’s long-awaited total television measurement system, VOZ, has finally undergone its public launch, after delays stuttered the roll-out process.

Australia’s official source of television audience measurement is now releasing  consolidated seven-day numbers for Total TV audience, on its Virtual Oz website, which take into account linear and broadcast video on demand (BVOD) numbers, crucially capturing those viewers who consume across the weeks that follow a show’s live premiere.

The reports are now available on the Virtual Oz website, where OzTam has also been releasing Total TV reach reports and BVOD-specific reports.