‘We used to be known as the ANZ agency, not anymore’: PHD Melbourne turns 10
After reaching its first major milestone of a decade in business, PHD’s national CEO Mark Jarrett, Melbourne managing director Simon Lawson, and global CMO Chris Stephenson, speak to Mumbrella’s Calum Jaspan about the agency’s success expanding down south.
Opening its doors on 1 May 2012, PHD Melbourne recently turned 10. The Omnicom Media Group agency, which three years prior rebranded from Total Media, the agency industry stalwart Barry O’Brien successfully built up, set up shop after winning big with ANZ as its foundation client.
ANZ is a client worthy of opening an outpost for, then $60m in media billings, now well above that figure across both Australian and New Zealand markets. With 15 part of the foundation team to service the client, three of those staff still remain now.
“It has been a slow and steady rise,” says Melbourne managing director, Simon Lawson, who joined PHD from Zenith Optimedia to be national business director on ANZ in 2012.
