Why the world needs more ad agencies

The world needs more ad agencies, according to Nick Cummins, creative partner at The Royals. His presentation at Adfest Pattaya detailed the hows, whys, dos and don’ts of setting up an agency, Ravi Balakrishnan reports.

On starting an agency:

“It is like having a kid. You are initially worried about everything, but in four years, it is like having a 15-year-old: you can take a weekend off without worrying.

“At 10 years, it is like having a 27-year-old, it’s going its own way and doesn’t need you.”

Nick Cummins of The Royals spoke at Adfest 2019 in Pattaya

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.