WPP creates Choreograph, joining specialist data units of Wunderman Thompson and GroupM
WPP has united the specialist data units of Group M and Wunderman Thompson to launch global data consultancy Choreograph.
The business aims to help clients extract value from their first-party data with an emphasis on respect for consumers’ privacy and responsible use of their data.
Choreograph will offer four key product categories: audience insights and planning, private identity solutions, AI-based media optimisation, and predictive analytics. The business will orchestrate and integrate data sets, including managing first-party data as a service, to expand audiences for growth, and to use data to optimise and improve media, creative and consumer experiences.
