Yoplait belts out ‘Yoplait Your Day’ brand platform with AJF Partnership

February 12, 2024 9:36

Yogurt brand Yoplait has released a new brand platform that celebrates the delightful joys the dairy treat brings to all generations, via AJF Partnership.

The ‘Yoplait Your Day’ campaign – the brand’s first major one in close to three years – is led by a 30-second advertisement that leverages the 1977 hit, ‘Lovely Day’ by American R&B and soul singer Bill Withers.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.