Play creates pop-up touring exhibition for Qantas
Experiential agency Play Communications has created a pop-up exhibition to commemorate 50 years of the Australian Ballet and the company’s relationship with Qantas. The touring exhibition is part of the new Qantas ‘Uplifting’ campaign, which is intended to showcase Qantas’ support of arts and cultural institutions.
The exhibition, which comprises costumes, photographs, ballet shoes and so on, will be on show at airports in Melbourne, Brisbane and Sydney throughout September and October. It’s the first work created by Play Communications for the airline brand since being added to the roster in June.
The Artistic Director of The Australian Ballet, David McAllister, said it was a wonderful way of expressing the partnership.
“Qantas has supported us for many years and we love flying with them. In our 50th anniversary year we have travelled to almost every corner of Australia with them, as well as to New York, so it’s fantastic to see this pop-up exhibition come to life.”
Is it just me or are the new Qantas TVCs and the intro to Summer Heights High one and the same?
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