‘31% of all visitors to the Maldives were Luxury Escapes customers’, according to head of digital content

Luxury Escapes’ head of digital content and merchandising, Emily Rayner, told Mumbrella’s Travel Marketing Summit that in the past year “31% of all visitors to the Maldives were Luxury Escapes customers”, according to figures provided by the Maldives Tourism Board.

Rayner said Luxury Escapes’ diverse range of content and platforms had enabled it to “crack open a destination like that and uncover it and make it accessible to people”.

Rayner: “Create content that customers know you for” 

Rayner advised other travel marketers that they “need to hold the customer’s hand throughout the purchase journey”.