Tourism Australia hits 4m Facebook fans
Tourism Australia’s popular Facebook page has hit 4m fans.
The announcement:
Tourism Australia’s Facebook page, Facebook.com/seeaustralia, has confirmed its status as the world’s most popular tourism destination page – now exceeding four million fans worldwide.
Tourism Australia Managing Director, Andrew McEvoy, said the national tourism agency was harnessing the power of Facebook and its other social media channels to allow advocates of Australia to share their stories about what makes the country such a unique and distinctive place to visit.
“Social media is now deeply ingrained and integrated into our marketing activities, including the latest phase of our There’s nothing like Australia global campaign, which was even launched in Australia on our Facebook page,” he said.
In August of this year, Tourism Australia launched a new app on its Facebook page, allowing travellers to tap into their trusted network of Facebook friends for inspiration and ideas to plan and make the most of a holiday in Australia.
The ‘Discover Australia Through Your Friends’ app – the first of its kind in the world – merges the best of Google Maps and Facebook technology to create a unique travel planning tool to not only help choose where in Australia to go, but also provide inspiration and advice from friends who may already have been there.
Mr McEvoy said that Tourism Australia’s Facebook page was also a powerful marketing tool for industry, allowing Australian tourism operators to showcase themselves to the world.
“Operators can post content on our page, and even list themselves to our “Things to Do” tab – nearly 1,000 Australian operators have already done so – giving four million fans of Australia access to their tourism attraction or event – that’s incredible free advertising,” he said.
As well as managing the largest Facebook page in Australia and largest destination page in the world, Tourism Australia boasts the most followed destination on Google+ and Instagram, as well as an active presence on Twitter and an increasingly large presence on major Asian social media platforms Weibo and Tudou.
Facebook facts:
4 million fans
- Reaching 1 million unique users daily
- Largest page in Australia
- Most popular destination page in the world
- 1,400 photos posted to our wall weekly
Source: press release
Facebook likes…..the pinnacle of advertising effectiveness
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This is a great page, with loads of engagement.
Could people on the other side of the world be introduced to this page and begin engaging with it who have never been to Australia before? Yes.
Could this page engage tourists who have visited Australia before? Yes
Could this page engage Australian’s? Yes
Over time could this engagement create a desire to visit Australia from overseas? Yes
Could this page encourage an Australian to travel domestically? Yes
Are the operators of this page able to develop statistics to show how many people have acted and travelled as a result of the page?
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P.S I have no affiliation with this page, nor the client or agency.
User ID not verified.