2UE ad attacks ‘closed’ mind of 2GB rival Alan Jones
Fairfax Media’s 2UE has taken a thinly veiled swipe at rival 2GB host Alan Jones with an ad for its breakfast duo of Ian “Dicko” Dickson and Sarah Morice using the phrase “Two open minds beat one closed”.
The pair started with 2UE in January as part of a move aimed at positioning the station as an alternative to its dominant rival. In the most recent ratings, the duo had a 4.7 per cent share of the breakfast audience to Jones’ 17 per cent.
Jones has been a polarising character with his off-air remarks that Julia Gillard’s father had “died of shame” leading to the loss of advertising for several weeks. 2GB boss and CEO of Macquarie Radio Network Russell Tate defended Jones at Mumbrella 360 last week, saying those who pressured advertisers to suspend business with the station because of his comments were “hard-left wingers” who “didn’t have jobs” and had “bugger all commitment”.
The print ad has been running in Fairfax’s Sydney newspaper mastheads.
Megan Reynolds
Please broadcast something that is a serious alternative to 2GB. At least something that’s worth listening, not the rubbish that has been Dicko and what’s-her-name so far this year. Lost opportunity.
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I love Dicko & Sarah because they offer a fresh, relaxed approach to breakfast radio. It’s a much more enjoyable drive to work listening to their interesting and engaging discussions than other hosts who are constantly banging the drum about something or another. That said I equally enjoy Ben Fordham on 2GB at Drive time – his approach is similar and much better than the 2UE Drive alternative.
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How dare 2UE even suggest that Alan is closed minded. Whatever gave them that idea?
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Right plan, woeful execution. Have another swing, UE.
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It’s not enough just to be different…..broadcasting from suburban schools for no real reason other than ‘feel good’ does not cut it in Sydney breakfast radio. Neither does repeatedly saying…..”we want to know what you think”…….Alan’s listeners want to know what he thinks. Dicko & Sarah….both good fun people but better suited to afternoons or weekends.
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What’s the matter with you idiots? Don’t you get radio national in Sydney? WTF are you still listening to this sh*t? Seriously, are you all brain dead? Well ARE YOU?
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2UE attack FM Radio In Sydney instead of 2GB yiou should sign All Sydney FM Staff to your Station Within weeks or months.
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Poor old Dicko won’t be long before he gets the CEO Role at Fairfax.
he( like the recent CEO’s at Fairfax) has failed in every media role he has taken on.
He couldn’t make it in Melbourne so Fairfax bring him back to be the saviour of the once great 2UE…we want you to have your say Dicko…oh is that right… your the only one laughing all the way to the bank..
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I feel sorry for Fairfax. They’ve spent 30 years slanting their newspapers to the left in order to snag the ABC’s audience and at the same time they have to promote a radio station which tries to appeal to the audience of the Daily Telegraph.
The only closed minds are in the Fairfax editorial department.
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Dicko and friend are terrible on the radio. 2UE will soon switch the lights off for good if they think this is what audiences want. only paul murray and jason morrison worth a listen. the rest may as well be playing show tunes.
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You need Neil Mitchell in Sydney. He’s no Jon Faine but he at least has SOME integrity. He is easily the best of the commercial DJs in Australia.
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Neil Mitchell is a bore and much like many on 3AW would not cut it in a town with proper broadcasting competition.
And before we get the “what about MTR” response – MTR had price on breakfast and Vizard on morning. That’s not proper competition.
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Gregory mate, facts are usually boring. So is reality. It’s about being an adult and not stuck in some perpetual whiny attraction to adolescent shctick that passes for 2UE and 2GB. Sydney radio just needs to grow the hell up.
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