Coles in fresh $10 meals push
Supermarket chain Coles has returned to its $10 meals push with a series of online ads featuring spokesman chef Curtis Stone.
The 15 second videos are intended to drive click-throughs to the Coles recipe site which offer a series of recipes featuring ingredients which cost $10 or less.
Coles has been quietly building one of Australia’s largest recipe websites. It now offers more than 2,500 recipes, backed with dozens of How To videos featuring Stone.