Melbourne’s Metro Trains wins advertiser of the year at Spikes Asia
Melbourne’s Metro Trains has been named Spikes Asia’s advertiser of the year.
The company claimed the accolade for creating the most watched public service video of all time, Dumb Ways to Die.
The video, created by McCann, has been watched more than 58m times on YouTube.
Terry Savage, chairman of Lions Festivals, said: “It is remarkable what Metro and its agency have achieved with the “Dumb Ways to Die” campaign. This is the best use of creative communications that we have seen recently.”
“Not only has it captured the imagination and engaged the public through multimedia platforms – radio, outdoor, gaming, social media, etc. – but it has also been effective in achieving a change in people’s behaviour.”
Great work to all involved.
You know what is really DUMB – constantly overcrowded trains!!!!
Now can we please move on Metro and look at improving your service for the hundreds of thousands they use it daily and stop worrying about a PSA that may or may not save 2 lives a year.
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What is the point of all this self promoting advertising in an unrivalled market place where the customer is well over what they are capable of handling and theres 0 risk of loosing any of these customers?
Give me a break!
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P.S Metro are 60% owned by a Hong Kong based corporation
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