Energy companies switch on summer marketing push as they compete for customers
Here’s a wrap up of some of the latest marketing efforts from energy companies.
Ergon Energy appears to have ditched its ‘Grim Llama‘ in favour of a team of Scouts who urge Queenslanders to “be prepared” this Summer when it comes to having a storm kit prepared to come with unpredictable weather and powerful storms.
https://www.youtube.com/watch?v=zW0Ag4K7GHE
The 30-second ad is supported by some shorter spots which remind audiences to look out for fallen power lines in a storm and to stay updated for any power outages with Ergon’s outage finder.
https://www.youtube.com/watch?v=dyYwJ5dUPjg
https://www.youtube.com/watch?v=LTNx99KhyYw
Clemenger BBDO Brisbane is Ergon Energy’s creative agency of record.
Origin Energy is currently pushing its retail offering of up to $200 off customers energy bills whenever they need.
https://www.youtube.com/watch?v=REbcjpol1Ww
Whybin\TBWA Melbourne is behind the campaign.
AGL Energy is spruiking its $0 upfront on solar panels offer in a campaign which sees customers off “the other company” offered the same price.
https://www.youtube.com/watch?v=UGfYeDkfNAc
The company continues to carry out “$0 experiments” in a range of other situations from a cafe, to a chicken shop, an aquarium, a vending machine and a butcher.
https://www.youtube.com/watch?v=aZS7rdmpOpc
https://www.youtube.com/watch?v=_PM7o314RKk
https://www.youtube.com/watch?v=UyTRK3t9wqE
https://www.youtube.com/watch?v=3IbCGfjEDz4
https://www.youtube.com/watch?v=rkj1LnxKClo
CHE Proximity is behind the campaign.
Wow. Isn’t the AGL so similar to the NAB break up work.
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Pretty sure Whybin\TBWA Sydney does the retail side of Origin’s business. Clemenger Melbourne handles the big brand stuff (and also solar).
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CHE Proximity looks after AGL Solar
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The AGL guy has a promissory note. Not a $0 note. The $0 comes with obligations.
None of the legal departments I have worked with would have signed off on this.
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Yeah CHEP did the AGL solar spots.
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Hi guys,
Thanks for flagging those have been changed.
Cheers,
Alex – editor, Mumbrella