Maltesers send up of Texas Chainsaw Massacre wins top radio award at Sirens
An ad for Maltesers sending up cult horror movie Texas Chainsaw Massacre has been named the best radio ad of the year at the 2016 Siren Awards.
The spot,’Lighten up your movie with Maltesers’, effectively a light-hearted trialer for the film by Elle Bullen and James Orr of Clemenger BBDO Melbourne took home the Gold Siren at the Commercial Radio Australia event.
‘Lighten up your move with Maltesers’
The duo also picked up the Silver Siren in the Single category for the ad and have won a trip to the Cannes Lions festival, which the ad will also be entered into.
Eardrum’s Ralph Van Dijk and Flagstaff Studios Paul Le Couteur took out the Silver Siren for craft for the ad.
BMF creative team Cam Blackley, Alex Derwin, David Fraser and Dantie Van Der Merwe won the Silver Siren for campaign (minimum of three ads in a series) for Aldi Australia’s ‘Liquor Translator’.
Aldi’s ‘Liquor Translator’
The ‘El Toro Macho’ ad in the same series won the Client Award which comes with a $5,000 cheque.
CRA CEO Joan Warner said: “Humour in radio ads can gain so much cut through on radio. All the winning ads combine excellent writing, clever craft, plus comic timing and are deserving winners of this year’s Siren Awards.”
The winners:
Media note: Winning ads can be heard here at www.sirenawards.com.au
Commercial Radio Australia is on Facebook, Twitter and Instagram. #Sirens2016
2016 Siren Award winners
GOLD
COMMERCIAL TITLE: Texas Chainsaw Massacre
BRAND: Maltesers
ADVERTISING AGENCY: Clemenger BBDO
CITY: Melbourne
CREATIVES: Elle Bullen & James Orr
CREATIVE DIRECTOR: Evan Roberts
SILVER
Radio Single
COMMERCIAL TITLE: Texas Chainsaw Massacre
BRAND: Maltesers
ADVERTISING AGENCY: Clemenger BBDO
CITY: Melbourne
CREATIVES: Elle Bullen & James Orr
CREATIVE DIRECTOR: Evan Roberts
SILVER
Radio Craft
COMMERCIAL TITLE: Texas Chainsaw Massacre
BRAND: Maltesers
PRODUCTION COMPANY: Eardrum, Sydney
DIRECTOR: Ralph van Dijk (Eardrum)
CASTING: Earcasting
SOUND STUDIO: Flagstaff Studios, Melbourne
SOUND ENGINEER: Paul Le Couteur (Flagstaff Studios)
ADVERTISING AGENCY: Clemenger BBDO Melbourne
CITY: Melbourne/Sydney
CREATIVE DIRECTOR: Evan Roberts (Clemenger BBDO)
SILVER
Radio Campaign
CAMPAIGN TITLE: Liquor Translator
BRAND: ALDI Australia
ADVERTISING AGENCY: BMF
CITY: Sydney
CREATIVES: Cam Blackley, Alex Derwin, David Fraser & Dantie Van Der Merwe
CREATIVE DIRECTOR: Cam Blackley & Alex Derwin
CLIENT AWARD
Radio Single
COMMERCIAL TITLE: El Toro Macho
BRAND: ALDI Australia
ADVERTISING AGENCY: BMF
CITY: Sydney
CREATIVES: Cam Blackley, Alex Derwin, David Fraser & Dantie Van Der Merwe
CREATIVE DIRECTORS: Cam Blackley & Alex Derwin
Alex Hayes traveled to Melbourne for the awards as a guest of Commercial Radio Ausstralia