Host and sister creative agency The Jamboree have created a project allowing Vodafone’s Facebook fans to control a robot arm as it attempts to smash a pinata and watch the process streamed via video.
Mumbrella visits the Vodafone robot:
The robot is hosted in a warehouse in the Sydney suburb of Silverwater, with the robot operating 12 hours per day.
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The longer the pinata takes to break, the more powerful the blows from the robot will become.
The game is hosted via Vodafone’s Facebook page.
Once it breaks, those who took part will have the opportunity to win the prizes contained within the Vodafone pinata including Samsung Galaxy tablets, music vouchers and Mexican wrestling masks.
Campaign Credits
- Client: Vodafone Hutchison Australia
- Agency: Host
- Creative: The Jamboree
- Robotics: MAR
- Live Streaming: Viocorp
- Media: Ikon Communications