From Coles to Samsung, here are 2017’s biggest PR account wins
Trying to remember the biggest pitch wins from the world of PR in 2017? Don't get your press release in a twist, because we've got you covered.
February
Mango wins Coles
The agency’s first win of the year under new management was Coles, which it won back in February.
March
Red Agency wins Toyota’s PR and social media account
After pitching in November 2016, Toyota eventually appointed Red Agency to handle its PR and social media duties.
April
Woolworths parts ways with One Green Bean and heads to PPR
The supermarket giant left incumbent agency One Green Bean after three years, selecting WPP-owned PPR instead.
FleishmanHillard wins Cathay Pacific
Following a four way pitch process, Cathay Pacific’s PR account was eventually won by FleishmanHillard in April.
July
One Green Bean cleans up with four new clients
PR firm One Green Bean won a slew of business in July, winning Holden, Tourism Australia, Red Bull and Mutti Parma.
Edelman retains the Samsung account after pitch process
Samsung pitched its PR account earlier in the year, but eventually decided to stick with Edelman, who it has been working with since 2010.