Australia Post supports small businesses in latest campaign
Australia Post shows how it is supporting small businesses in Australia with its latest campaign created by Y&R Australia.
The campaign, which will run across out-of-home, radio and digital, features four small business owners explaining how Australia Post helps their business.
Rebecca Burrows, general manager of business at Australia Post, said in a statement: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years.
“This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful.”
Matt Farrugia, managing partner at Y&R Melbourne, added: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia. Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”
Credits:
- Client: Australia Post
- General Manager of Small Business: Rebecca Burrows
- Head of Small Business Marketing: Chantelle Lane
- Businesses:
- Caravana: Jackie Jennings
- United Make: Mond Qu
- Magpie Goose: Maggie McGovern
- Archie Rose: Dave Withers
- Creative Agency: Y&R Melbourne
- Chief Creative Officer: Paul Nagy
- Executive Creative Director: Jake Barrow
- Senior Art Director: Kieran Moroney
- Senior Copywriter: Katie Britton
- Planning Director: Michael Hyde
- Account Director: David Gallo
- Senior Producer: Zoe Rixon
- Photography: Hell Studios
- Photographer: Tom Franks
- Production Company: Nice Bike
- Director: Adam Ciancio
- Producer: Tanya Stankovic
- Media Agency: Dentsu X
Australia Post has been mercilessly killing off ‘small business’ publishers now for ten years. Their average price rise for business publishers in this period would make the monocled monopoly man weep. Last year, they pretended they were only doing a 6% rise, but in the major weight category for most publishers the rise was nearly 14%. CPI was what? 1.3% then? How is that even legal? Somehow the govt keeps insisting that AP do not use monopoly power. How so? There is no other place to get distribution because they own PO boxes.
That they say they are helping small businesses is disingenuous at best, deceptive more likely.
Sent a parcel last week, cost was 7 odd dollars, this week the same package costs $10.55 to send.
There is no point selling items online that weigh more than 1/2 a kilo if you dont charge for shipping or your own markup is ridic.
BYE AUSTRALIA!
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