Mumbrella to publish book assessing Australia’s creative agency performance
Mumbrella is to publish its first book later this year.
The Mumbrella Creative Agency Review offers a comprehensive assessment of the performance and abilities of each of Australia’s top 30 creative agencies.
The findings are based on the findings of Mumbrella’s MCAPPS research revealed at June’s Mumbrella360 conference. The Mumbrella Creative Agency Performance & Perception Study polled an expert panel and Mumbrella’s own readership in two separate surveys to examine agencies’ performance against ten criteria:
- Creativity
- Effectiveness
- Planning
- Integration
- Account management
- Talent
- Momentum
- Impact on the industry
- Client stability
- Commercial success
As well as reporting the detailed findings of these surveys, the book also profiles each agency, along with their own assessment of their performance. It will also carry examples of the best work by each agency.
The book’s author is Mumbrella deputy editor Robin Hicks.
The Mumbrella Creative Agency Review will be published next month.
Publishing in digital format too? As an online media source it would seemlike a cool next step to publish an iPad or e-reader version that would allow you to interact with content like video ad creative, words from agency heads/clients, industry critics etc.
The mUmBRELLA empire continues to grow!
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Very much looking forward to getting a copy of this book. Absolute Gold!
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Where can we get a copy?
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this endless skewed litany of so called expert profile is one of the reasons we are lokoking overseas for creative , the best work in this country is not being done in the “top ” thirty agencies
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