PHD’s Chris Stephenson on agencies in 2016
http://youtu.be/tRYJye9CPJ8
Mumbrella’s Tim Burrowes chats to PHD strategy director Chris Stephenson about:
- The media agency’s new book, 2016: Beyond The Horizon
- Devices and how they will change behaviour
- How consumer sharing habits will change
- The socialisation of TV viewing and what it means for brands
- Implications for media agencies