Domino’s hot & fresh pizza compared to NFTs in It’s Friday ad
Domino’s has released a campaign with the recently launched It’s Friday agency.
Featured in the campaign is Domino’s ability to deliver hot and fresh pizza.
In the 30-second spot, someone is showing another person an NFT, asking if they’re sure that the digital asset would be “worth millions” next year. The person sitting down then replies not as sure as Domino’s delivering “Hot & Fresh” pizzas, with a Domino’s driver then delivering a pizza.
The campaign is on TV, YouTube, digital and social in Australia and New Zealand.
Credits:
Client – Domino’s Australia and NZ
Agency – It’s Friday
Production Company – Revolver
Director – Trevor Clarence
Hi, how can Domino’s claim that there pizza is delivered fresh when the definition of fresh food food means it has not been frozen or preserved etc.
Haven’t most of the ingredients been preserved or frozen?
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