News

Adgile launches long-term attribution for its TV measurement platform

Zanda Wilson

May 26, 2021 11:05

Adgile is set to deliver a more holistic TV advertising measurement system for advertisers, following the launch of its Long Term Effects Attribution product into the Australian market.

It will be delivered through its cloud-based performance management platform, which previously ran with a Short Term Effects Attribution capability only.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Adgile Catalyst Claire Butterworth Isaac Stefaniw

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