‘Attempting to decode this labyrinth has been fascinating’: Urban List explores retail consumers in new report
Lifestyle publisher Urban List has unveiled its latest research report to find answers behind “evolving retail customers and how the traditional purchase funnel has evolved into a spiralling consumer loop”.
The publication’s ‘Add to Cart’ report consolidates more than 4000 responses from Urban List readers across New Zealand and Australia, providing a detailed analysis of present day trends that define three facets of the consumer experience – overall culture, the non-linear journey and “ecomm escapism”.
