Australia’s top 10 most prolific chief marketing officers revealed

November 14, 2022 9:35

Media monitoring service Streem has ranked Australia’s Top Ten most prominent CMOs/marketing leaders, from 1 November 2021 to 31 October 2022.

The travel, banking and consumer goods industries dominated the list, with Tourism Australia’s chief marketing officer, Susan Coghill taking the top spot for visibility, mentioned a total of 117 times.

Susan Coghill.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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3 COMMENTS

By what means? 14 Nov 22

Biggest question here is how were the CMO’s ranked? Simply by amount of times they were mentioned in the media? Or did that mention have to have a quote to be counted? Or something esle?

Of course, I’m simply assuming this is counted by media mentions as it is Streem.

Mumbrella, can you explain the ranking metrics please??

Thanks in advance.

2 Likes

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Emma Shepherd 14 Nov 22

Hi there,

Thanks for your comment. It’s media mentions of each person, alongside either their job title, the title CMO, or their company’s name. In the instances where there could be a couple of companies relevant (like Penfolds and TWE), Streem accounted for both.

Cheers,
Emma

Ollie 14 Nov 22

Meanwhile at Macquarie Park a meltdown is happening, clearly more self-promotion is required!

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