Avid Collective announces native content masterclass for consumer finance brands

Avid Collective is set to host a masterclass for consumer finance brands who want to better utilise native content to address challenges.

The announcement:

Avid Collective, Australia’s home of native content, is set to show the nation’s consumer finance brands how they can leverage native content to overcome unique audience challenges via its new native content masterclass.

The masterclass, to be held in Sydney on August 15, is designed for finance marketers and agency leads looking to learn why and how to use native content to better engage their audiences and build trust and relevancy.

A panel of guest speakers, including Are Media’s strategy team and strategists from global media agency Spark Foundry, along with the Avid Collective team, will explain how they are pioneering the use of native content as a critical part of the marketing and media mix in consumer finance.

The guest speakers are:

– Blake Wright, head of sales, Are Media
– Dani Steele, brand strategist, Are Media
– Josh Green, strategy director, Spark Foundry
– Leah Stalker, head of direct partnerships, Avid Collective

Luke Spano, managing director at Avid Collective, said: “Finance marketing has become more critical than ever in Australia, given the cost-of-living crisis continuing to affect the nation and consumers refinancing and changing providers for better deals. Many finance brands are looking for unique ways to better position their offering and build trust with consumers.

“The unique benefits that Native content offers allows brands to overcome distrust, provide value, and build meaningful relationships with their audience in ways that traditional advertising often struggles to achieve.

“By providing value through informative or entertaining content, financial brands can capture attention and interest in ways standard ads often fail to do – we’re hoping this masterclass will give them the confidence and skills to start leveraging native content to deepen their audience engagement and improve ROI.”

The finance masterclass follows Avid Collective’s inaugural travel native content masterclass, held in June. Avid Collective partnered with publishers We Are Explorers and Are Media’s Gourmet Traveller to host a highly successful travel and tourism content masterclass for tourism marketers.

The finance native content masterclass will be held on Thursday, August 15 from 3.30pm to 5.30pm at Hotel CBD in Sydney.

Source: Third Avenue Consulting

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topics Are Media Avid Collective Blake Wright Dani Steele Josh Green Leah Stalker Luke Spano Spark Foundry

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