Bullseye: The Pistol scores major retail client
After winning a competitive pitch process, full-service digital marketing agency, The Pistol, has locked in a partnership with the Brandbank Group.
Moving forward, The Pistol’s work will consist of managing paid media for the lifestyle, fashion and beauty labels that exist under the group, in an effort to bolster brand awareness and sales.
The agency will pay particular attention “on quantifying the impact of long term brand building while delivering sustainable and profitable revenue streams, all centred around exceptional omnichannel experiences.”
According to Natalie Motta-Reeves, Brandbank Group’s GM, marketing and e-commerce, The Pistol’s high levels of expertise on technology, creative and media (and how they all intersect) are not only impressive but innovative.
“Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy,” Motta-Reeves explained.
“We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”
The Pistol’s chief executive officer, Jaime Nosworthy, added: “Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth.
“Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering.
“Its brands are brilliantly designed and carefully curated, with the customer at the heart of every offering – it’s a solid business model, and one we’re excited to strengthen and grow.”
Brandbank Group’s portfolio contains numerous renowned brands, including (but not limited to) kikki.k, Seed Heritage and Unison.
Likewise, The Pistol is no stranger to supporting well-known retail brands. The Brandbank Group stands alongside Liquor Marketing Group, UNIQLO and Purebaby.
The partnership comes into effect immediately.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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