Burger King’s glorious new ad plays chicken with the machines

We can only imagine what AI will mean for the marketers of tomorrow. But for today, it means this wonderfully funny Burger King campaign, writes WiTH Collective’s Steve Coll.

My uncle had a phrase for the serial runners-up in major golfing tournaments, and I never understood it properly until I started working in advertising. (Golf, btw, is the perfect Irish sport for two key reasons. One, you can play in the rain. Two, with the invention of the 19th hole, drinking is part of the game.)

“He’s just a bloody Avis man!” he’d exclaim.

At the time, Avis was famously number two and trying harder.

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