Business missing the marketing goldmine that is mobile commerce

September 20, 2016 4:56

Facebook has emerged as the most popular social media platform for people to buy goods and services, but Australian brands are way behind, with 34% of businesses not using social media at all.

The first ever Paypal mCommerce Index Report revealed there remains a huge gap between the evolving behaviour of consumers and how business is reacting.

The survey found that 71% of consumers now use their mobile devices for payments, spending an average of $330 a month.

Of those who engaged in transactions directly through social networks – using devices such as ‘click-to-buy’ buttons – 75% have purchased through Facebook.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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