Is SBS gearing up for an advertising boom?
5.6 million Australians use another language other than English at home, yet when was the last time you heard an advertisement on mainstream Australian media in any other dialect?
If your reply was, “Why, just now as a matter-of-fact”, then it’s highly likely you’re listening to a program on SBS Audio. It might even be one delivered in Bislama, which is a language mostly spoken in Vanuatu. Or Oromo, which is from Ethiopia. SBS caters to both, and many more.
SBS are doing such interesting things.
With over 50% of the population coming from a CALD or LOTE family, but only 1 in 3 feeling like they are communicated to or included in Advertising, there’s a large divide to fill. SBS is doing it’s part to close this gap. Well done.