Features

Mumbrellacast: OMD splits the hot seat and the Moonman ‘blasts off’

Active Aussies bounce back to fitness: How this unreachable audience can add more muscle to your next campaign

Reddit Australia head looks to grow its e-commerce credentials

With the pandemic in the rear-view mirror, brands are unlocking the power of sport from the community up

Mumbrellacast: The last lockdown radio ratings, Christmas campaigns and CarExpert’s Alborz Fallah

How Ben Lilley and James Greet avoided becoming a ‘Frankenstein agency’ in consolidating Hero

ARN’s Duncan Campbell on survey 7: ‘We obviously saw COVID really impact this book, particularly with 2GB’

Mumbrella Finance Marketing Week – Banks may have rallied during COVID but the marketing battle has only just begun

Getting breakfast right ‘sets you up for the day’ says Greg Byrnes of Nine Radio

Nova’s Paul Jackson reassured by penultimate radio ratings for 2021

Mumbrellacast Special: Media Unmade audio edition, Chapter One

Mumbrella Finance Marketing Week – Finding Financial Freedom: the new role brands must take to help women achieve financial autonomy and self-esteem

UpNext 2022: Gumtree Media’s podcast investigates how the pandemic changed content consumption for good and what brands need to know

Mumbrellacast: Seven’s game changing move, double digit SMI results, plus Peter Horgan and Liz Wigmore

UpNext 2022: Gumtree Media’s podcast reveals new first-party data technology and its role in creating sustainable connections

Mumbrella Finance Marketing Week – Banking on trust: is it enough?

UpNext 2022: Gumtree Media’s new podcast explores the purchase motivations for today’s eco-conscious consumer

Mumbrella Finance Marketing Week – On the Money: 4 themes operating new opportunities for financial service brands

How adland kept the creative juices flowing while bottled-up in lockdown

Mumbrellacast: Could Facebook become the Google of the Metaverse?

Media buyers on Foxtel’s upcoming content slate for 2022 and its new ad platform

Mumbrellacast: Beverley McGarvey & Rod Prosser on Ten ViacomCBS upfronts, and can we find a way out the talent crisis?

Media buyers dissect Ten ViacomCBS’s upcoming content and ad propositions in 2022

Mumbrellacast interview: Rod Prosser and Beverley McGarvey on Ten’s strategy for the year ahead

Gumtree launches UpNext 2022: A sustainable marketing podcast hosted by Tim Burrowes in partnership with Mumbrella Bespoke

Mumbrella360: Shorts – How to ensure short-form advertising makes an impact, ‘blink and you won’t miss it’

Mumbrella360: Shorts – How to foster conscious inclusion

Mumbrellacast: Seven’s turn at Upfronts, a big buy for Nunn Media and Simon Ryan

Mumbrella360: Shorts – The Ouch! Factor, revealing the hidden cost of pitching

Mumbrellacast interview: Simon Ryan on playing into the $95bn data and tech market

Mumbrella360: Shorts – The true contradictions of advertising in postmodernity ‘there was Foucault else to do’

Media buyers dissect Seven’s upcoming content slate and tech improvements

Avoid these webinar mistakes if you want to create engaging experiences in 2022

Mumbrella360: Shorts – How to use advertiser data for effective programmatic

Mumbrella360: Shorts – How to build a team of creative champions

Not the time to be popping the champagne says Nine’s Greg Byrnes after big radio ratings

Mumbrella360: Shorts – How marketers can win in the boardroom, lessons from a start-up

ARN’s Duncan Campbell on what will happen once lockdowns ease for non-talkback radio

Paul Jackson confident that Nova will be back on top post-lockdown

Mumbrella360: Shorts – Podcasts, the sticky medium your brand needs to invest in

Mumbrellacast: Talkback dominates radio ratings again, brands finding their voice and a new sound for Mumbrella

Redefining ‘purpose’: Are we in a new era of purpose-driven marketing?

Mumbrella360: Shorts – How to master diversity marketing and avoid the 5 deadly sins

Mumbrella360: Shorts – New Research: What is the Cultural ROI of Content for Brands?

Mumbrellacast: Google’s ad tech dominance and a Dentsu reunion for Ryancap’s ‘missing puzzle piece’

Mumbrella360: Shorts – FutureBrand Index 2021: A Year in the life of a brand

Workshopping Mumbrella’s new sonic identity

Podcasts in focus: the COVID uplift, programmatic ads, branded content, and who is actually making money?

Carat delves into Gen Y and how marketers can better communicate with them

Mumbrellacast: Female CEO movements, streaming in Australia and CRA’s hunt for a new head

Why Mumbrella is refreshing its sonic identity

Mumbrellacast Interview: Squarespace’s David Lee on why in-housing creative isn’t for everyone

Leveraging The Convergence Of Content And Commerce For Campaign Success

Tim Blackwell on 20 years at Nova and why he’s not ready to change anytime soon

Media buyers on Nine’s Galaxy and its attention to attention

Mumbrellacast: Everything you need to know about Nine in 2022 and radio ratings see an overhaul

Media buyers dissect Nine’s upcoming content slate

Mumbrellacast Interview: CRA’s Joan Warner & GfK’s Dr Morten Boyer detail the radio ratings shakeup

Nick Garrett: Why he’s joined Deloitte, what he turned down and the decision to leave Clems

Media buyers on the current market outlook

Mumbrellacast: What the High Court’s Facebook ruling means for publishers, and a wrap of R U OK? Day

Are they really OK? We asked the industry how they are marking this important day

How Antony Catalano’s ACM is helping brands harness the power of stories

The new era of publishing is here: It’s interactive, immersive, and highly visual

Ten’s Stephen Tate on why The Masked Singer snowballs from episode to episode

How Australia’s media companies are preparing for the media consolidation to come

Mumbrellacast: Lockdowns and radio ratings, Virgin’s vaccine push, plus a chat with Havas Group leadership

Mumbrellacast Interview: A female led future at Havas Group Australia

Nova’s Paul Jackson chats strong cumes despite share dip, hints at the future of Ben & Liam

Digital OOH is unlocked with three simple neuro findings

ARN’s Duncan Campbell on the strength of the Pure Gold Network despite lockdowns

Greg Byrnes salutes ‘powerhouse’ 3AW for ongoing radio ratings success

Think HQ’s Jen Sharpe on diversity, and why it is good for business

Ad fatigue: why is this ad annoying me?

Mumbrellacast: Mike Sneesby’s first Nine financials, Qantas pushes vaccines so we can ‘Fly Away’

Mike Sneesby & Michael Stephenson on why Nine is ‘Australia’s media company’

Streamotion’s CEO on whether Kayo will ever be ad-free and competing against Netflix

Mumbrellacast Interview: Thinkerbell’s Reid & Ferrier on combined media and creativity, PwC involvement and more

Ooh Media’s Cathy O’Connor reveals why advertisers are approaching lockdowns differently in 2021

HT&E’s Ciaran Davis on the role of radio beyond the commute and a timeline on digital at scale

Mumbrellacast: Fin results for Seven, HT&E, SCA & more, Optus launches SubHub, plus MLA’s Nathan Low

SCA’s Grant Blackley predicts when digital revenue will catch linear, doubles down on Sky News deal

Michael Stutchbury on 70 years of the Financial Review and why the premium subscription model works

Mumbrellacast: Ant White departs H+W, Dan Monheit chats ‘The Factsination’, plus OzTam’s Doug Peiffer on VOZ

Talent wars: the perfect storm leading to pay rises and poaching

Patrick Delany on why Foxtel’s growth should not come as a surprise to advertisers

Can Paramount+ avoid being another Presto? Industry experts weigh in

Mumbrellacast Interview: Beverley McGarvey & Jarrod Villani chat about launching ‘unique’ Paramount+