Dave Cameron on why ‘chopping and changing’ at 2Day FM is no longer an option
Southern Cross Austereo had mixed results from the third GfK radio ratings survey of 2021. Mumbrella’s Zanda Wilson caught up with content boss Dave Cameron to get his reactions, and predictions for the rest of the year.
When Southern Cross Austereo (SCA) chief content officer installed Hit Network’s drive show Hughesy and Ed on 2Day FM breakfast, adding Erin Molan, he knew it would be a tough ask to disrupt deeply entrenched listening habits in Sydney.
Cameron may not have necessarily expected 2Day FM’s to be rating above a 3.3% share (down 0.5 points in this week’s GfK ratings survey), but he must have hoped to be better off. 2Day FM as a station isn’t much better off, on a 3.5% share.
Those sorts of numbers got plenty of high-profile talent axed from the slot over the past decade, but Cameron tells Mumbrella that making more changes in the hope of results simply isn’t an option for SCA anymore.
