News

Cummins & Partners picks up Tourism Western Australia account following pitch Miranda Ward

Tourism Western Australia has appointed Cummins & Partners as its new strategic marketing and communications agency of record, with five-year incumbent Host missing out following a competitive pitch, Mumbrella can reveal. The tourism body put the account out for pitch in February th...

Cummins & Partners picks up Tourism Western Australia account following pitch

11 years ago

9

Nine wins fragmented night on back of the NRL, while Catalyst top non-news show

11 years ago

1

Al Jazeera’s sports arm set for Setanta takeover, amping up pressure on Fox Sports

11 years ago

ABCs: Sunday Tele falls below 500,000 copies, as print sales decline and digital levels off

11 years ago

8

ABCs: Weekly magazines continue to slide, with Zoo again leading the way

11 years ago

5

ABCs: Cleo and Dolly continue to struggle as several monthly mags increase

11 years ago

5

Fairfax executive justifies $2.4m pay rise saying they back themselves to hit targets

11 years ago

14

Live blog: Thursday, August 14

11 years ago

Qantas Loyalty to kick off marketing push after launch of frequent flyer portal

11 years ago

9

ABC Innovation appoints Ten’s product consultant Louise O’Donnell as head of strategy

11 years ago

4

Four Fairfax execs get $2.4m pay hike as staff at two biggest publishers battle for rise

11 years ago

12

SBS switches A-League to main channel after pressure from football authorities

11 years ago

4

More record audiences for online news sites in July

11 years ago

4

Telstra celebrate unexpected upgrades with hotel spot

11 years ago

Experiential agency Chieftain eyes international expansion in tie-up with promo agency Creata

11 years ago

3

ZO hires Nickie Scriven as Melbourne managing director

11 years ago

2

Wonderland season 2 debut draws just 519,000

11 years ago

4

STW revenues rise but Mike Connaghan admits there has not been enough new business

11 years ago

Telstra lifts net profits to $14.3bn but media revenue slips despite rise in TV income

11 years ago

2

Fairfax reports profit of $224.4m on back of asset sales

11 years ago

11

Diageo marketing boss: ‘I was sick and tired of wasting strategy money’

11 years ago

14

Live blog: Wednesday, August 13

11 years ago

Mumbrella video hangout with Utopia co-creator Tom Gleisner

11 years ago

3

Less than half of Australia’s major media agencies subscribe after one year of EMMA

11 years ago

13

Sensis reposition to focus on digital assets, introduces new logo known as Dash

11 years ago

27

Seven dismisses airing of Family Guy episode with Robin Williams ‘unfunny’ gag last night as ‘coincidence’

11 years ago

10

Ten put out casting call for Dragon’s Den style pitching show New Ventures

11 years ago

8

Entries open for BEfest Awards for content marketing and branded entertainment

11 years ago

Telstra promote its Easy Share Business Plans with campaign focusing on what should not be shared at work

11 years ago

Ten gets audience boost after axing schedule to air Robin Williams movie Mrs Doubtfire

11 years ago

14

AnalogFolk appoint Fame Razak as chief technology officer to work across global offices

11 years ago

Arnie mistakes a waiter for a woman in next Realestate.com.au ad

11 years ago

24

Live blog: Tuesday, August 12

11 years ago

New Roy Morgan metric claims to put precise online spend value on audiences

11 years ago

2

New media agency group seeking to ‘protect journalism’ to drive value for advertisers

11 years ago

12

Woolworths’ return to ‘fresh food people’ tagline splits marketers

11 years ago

27

Chemist Warehouse focuses on experiences of customers in new brand campaign

11 years ago

9

Westfield takes some out-of-home sales in house with Brandspace to replace Ooh Media

11 years ago

The Australian denounces Press Council as chair Disney rejects claims of conflict of interest

11 years ago

17

Buzzfeed to extend native advertising push and expands creative offering for brands

11 years ago

First X Factor elimination can’t stop The Block winning Monday night’s viewing

11 years ago

Ipsos APAC MD David Richardson departs

11 years ago

2

Guardians of the Galaxy take box office spoils as Aussie flick These Final Hours struggles

11 years ago

Live blog: Monday, August 11

11 years ago

Vodafone appoints Ten’s ex-news boss Anthony Flannery as head of corporate media relations

11 years ago

Media buyers demand answers over ‘inconsistencies’ in EMMA print readership data

11 years ago

26

More people sharing hard copies of mags and papers now than a year ago suggests EMMA

11 years ago

8

Grey Sydney picks up Volvo Car Australia following global realignment of roster

11 years ago

3

Andy Lark slams Telstra, warns marketers to be careful when outsourcing their brands

11 years ago

10

DDB Sydney ECD Dylan Harrison leaves to start directing career with Toby Talbot taking the role

11 years ago

Youth Off The Streets turns MFA Award winning #laceitup idea into live campaign

11 years ago

4

Wesley Mission focus on pressures on disability carers in new campaign

11 years ago

2

Compare the Market tells the story of how Aleksandr Olrov’s ancestors came to Russia in new cinema campaign

11 years ago

2

Voice Kids final underwhelms but The Block and Baby Gammy parents interview wins Nine the night

11 years ago

5

Kmart focuses on home products in second instalment of ‘The Clapping Song’ campaign

11 years ago

1

NAB calls on fans to vote for most ‘footified Fansplantee’

11 years ago

Woolworths brings back ‘Fresh Food People’ positioning in first brand campaign from Leo Burnett

11 years ago

47

Adele Ferguson NSW journalist of the year as CBA investigation dominates Kennedy Awards

11 years ago

1

Live blog: Friday, August 8

11 years ago

Carat Sydney poaches OMD Sydney’s Dan Sinfield as Sydney managing director

11 years ago

17

Two agencies in the running for Vodafone’s creative account

11 years ago

6

News Corp revenues down 4 per cent but Australian newspapers stablise with ‘green shoots on the Nullarbor Plain’

11 years ago

7

Deakin University demonstrate commitment to technology with 15 screen video wall

11 years ago

Mike Carlton calls Daily Telegraph ‘scum of the trade’ as editor apologises for photoshopping his face on Boston bombing victim

11 years ago

32

Jack Daniel’s calls out to fans to help build a bar to celebrate its birthday

11 years ago

Leo Burnett Melbourne pick up APMA Star Awards Grand Prix for #SPCSunday campaign

11 years ago

4

Daily Telegraph mock up of Mike Carlton as ‘Palestinian’ fleeing Gaza attack was originally image of Boston bombing victim

11 years ago

30

Mothers Who Murder outrates What Really Happens in Bali on quiet TV night

11 years ago

Live blog: Thursday, August 7

11 years ago

99Bikes promote ‘Pedal Heist’ promotion with interactive video

11 years ago

5

Coke Zero invests $2.2m in re-edited ‘Just Add Zero’ campaign

11 years ago

1

Daily Telegraph censured over Philip Seymour Hoffman headline ‘Kids grieve for junkie actor dad’ headline

11 years ago

5

Target unveils first work from AJF Partnership with spring campaign

11 years ago

12

Ad watchdog misunderstood complaints against ‘demeaning’ UltraTune ad says change.org petition organiser

11 years ago

48

Big W pastiches morning TV with talking baby hosts to promote baby products

11 years ago

2

Toyota promotes ‘Toyotathon’ sales event with campaign featuring cricketer Glenn McGrath

11 years ago

1

Calls for regulation on ‘wild west’ native advertising to give publishers and marketers boundaries

11 years ago

2

Cure Brain Cancer foundation aims to raise awareness of fatality rates amongst children with new campaign

11 years ago

7

M&C Saatchi create fictitious world of ‘Wotifia’ for debut Wotif campaign

11 years ago

25

Ten puts Batavia on ice after being unable to secure funding

11 years ago

4

Offspring finales draws 992,000 while reality show The Bachelor lifts audience from debut

11 years ago

3

Live blog: Wednesday, August 6

11 years ago

1

Freeview to announce September launch date for HbbTV

11 years ago

9

Council ponders plan to sell advertising space on its roads

11 years ago

11

Carlton CMO to step down for ‘health and personal reasons’

11 years ago

Video hangout to discuss the pros and cons of native advertising

11 years ago

8

Carat Sydney faces major leadership shake up as existing GM shifted to Mitchells

11 years ago

21

Coffee firm Di Bella banned from trademarking tagline used by rival Vittoria for four years

11 years ago

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