News

Appliances Online turns to ZO and VCCP to raise brand profile 3

Live blog: Thursday, July 31

Supercheap Auto celebrates cars and garages in new campaign 2

CommBank set to pitch $44m media account, Ikon again on alert 15

ASTRA marshals support with survey showing Aussies in favour of piracy crackdown 9

Global brands ‘struggling’ with temptation to control local marketing from global HQ 3

Starcom Mediavest to separate into two agencies with Australian launch of Mediavest 1

Tip Top gives people the chance to make personalised ‘Good on ya mum’ jingle 1

SPC makes ‘happy little human beings’ in campaign for ‘sneaky veg’ 5

Creative agency Core retains Victa following pitch 1

CMOs’ ‘massive egos’ drive agency awards focus says Red Agency boss 4

Marketing bosses should become a firm’s next chief executive, says management consultant 3

Bell Direct aim to be the broker that makes ‘smart investors smarter’

The Bachelor debuts fourth in its timeslot as The Block and X Factor hit new lows 10

Live blog: Wednesday, July 30

R/GA founder Bob Greenberg admits if scam work is innovative judges ‘let it pass’ 5

KFC promote re-vamped burger range with ’80s music inspired campaign 5

Mumbrella hangout with R/GA founder Bob Greenberg 2

Another version of Leo Burnett’s ‘Bundy’ Lions entered Press ad ran in National Liquor News

Don’t rely on marketing alone to solve a crisis, Vodafone marketing boss says 6

Native advertising ‘incredibly controversial’, admits Forbes executive 4

Netflix insights head: CMOs must use gut instinct with data 2

Today Tonight report on Christian group breached TV code of practice rules ACMA 2

Forbes Insights boss: CMOs must focus on ‘hard’ not ‘soft’ KPIs 2

Jeep rolls out more Patriot and Compass ads 2

Media world ‘in chaos’ as journalism, publishing and agencies face grim future, according to US commentator 27

Paramount Pictures apologises for combining ‘that artwork’ with September 11 opening date of Turtles film 2

Caltex aims to differentiate its Aussie roots with new brand campaign 1

The Block: Glasshouse struggles to lift as Ten’s new Jamie Oliver show comes fifth in 7.30pm slot 2

Paramount Pictures removes controversial Australian 9/11 Ninja Turtles poster from social media 6

Live blog: Tuesday, July 29

Poster for Teenage Mutant Ninja Turtles September 11 film opening shows heroes plunging from New York skyscraper 4

AAP buys Crown Content, parent company of Margaret Gees 1

Comprehensive review raises questions over nine of 20 Australian Press Lions entries 26

Huffington Post to be Australian ‘market leader’ in three to five years says general manager 5

ESPN launches new free digital video platform to push brand into mainstream 3

BeyondBlue highlights how discrimination can impact mental health in new campaign 11

McDonald’s CMO Lollback: Questioning our Press Lions win is tall poppy syndrome 21

Gallipoli producer John Edwards describes Screen Australia funding cuts as ‘realpolitik’ 3

New Philosopher’s Australian operation to launch women’s magazine Womankind 18

Masterchef finale grabs more viewers than The Voice helping Ten dominate the night 6

Live blog: Monday, July 28

Hercules pushes to the top of the box office in first weekend

Ten revenues hit a low of 20.1 per cent while Seven equals record share 12

David Jones celebrates exploration in new campaign for spring/summer collection 2

NZ Herald reviews procedures after photo of comedian used with dead soldier tribute 3

R/GA founder Bob Greenberg predicts the death of the ‘metaphorical’ 30 second TV ad 8

Shop til you drop to go digital, with only a quarterly print edition 8

MyPlates switches focus to ‘success of man proofing’ in latest phase of TV campaign 6

Rowan Dean takes over as editor of The Spectator but signals end to AFR marketing column 9

Injured mouse spruiks cheese for Aldi 5

The Block Glasshouse wins night thanks to simulcast as One ties with ABC for share 3

Nine follows Ten simulcast strategy with The Block: Glasshouse citing ‘heavy traffic’ 4

ABC creates Promise Tracker unit to monitor Abbott government’s pledges 11

Melbourne Mediacom MD Peter Barrie departs 1

Live blog: Friday, July 25 1

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign 50

Google uses US agency Venables Bells & Partners for local version of global campaign 2

AWARD chairman denies scam is ‘widespread’ in Australia and defends role of creative awards

Half of Nine’s ‘local drama content’ is from New Zealand 7

PR agency Hotwire rebrands and appoints Australian managing director

NAB comes out fighting with marketing dig at ‘one-trick pony’ rivals 3

PRIA awards head: PR agencies must learn the ‘art’ of awards entry writing 9

Tourism NZ use drones to capture footage of snow visitors

Screen Australia boss warns further government budget cuts could impact cash for projects 2

Rival steps in to save Travel Bulletin from scrap heap

ABC poaches Nine reality TV boss Adrian Swift 38

Yalumba celebrates its heritage in new campaign from KWP 1

McDonald’s celebrates the return of the McFeast with epic ‘Maccas Run’ 10

Ten wins the night on the back of Masterchef and Commonwealth Games 1

Live blog: Thursday, July 24 3

Press Council records ‘considerable concern’ over climate change story handling in The Australian 4

ADMA warns against mandatory reporting after Catch of the Day delayed revealing breach for three years 10

Parent companies ‘should let their brands do the talking’ insists Ten’s Howcroft 10

Australian Grand Prix appoints Visual Identity to handle digital account

Clear Channel’s Australia and New Zealand president John Bevans departs

Lynx encourage men to ‘face the world with confidence’ in new BBH spots

Screen Australia to axe 12 staff and support for industry training programs after budget cuts 8

Former TMS boss Andrew Lamb joins Initiative as client partner 2

Samsung creates moving SlideLiner seats as part of Wallabies sponsorship 4

SAP Australia to continue working with Howorth Communications despite global Omnicom alignment

The Voice Kids pulls just 806,000 in first weeknight outing as Masterchef wins primetime battle 7

DWA changes Asia Pacific management structure as John Massey departs

The Mandarin denies it intentionally copied rival’s logo 7

Live blog: Wednesday, July 23

Nine’s reality TV boss says The Voice finale ‘deserved’ better ratings, promises a refresh 34

Filmmaker works with Jack Daniels to explore issue of musicians ‘selling out’ 9

BMF and Host among three agencies vying for Budget Direct shortlists 2