Do brands shape culture, or are they shaped by culture? Both are true, but the reality is, increasingly, it’s the latter, according to Hopeful Monster’s creative partner, Carl Moggridge.
De-wanking culture and getting punched in the face
Do brands shape culture, or are they shaped by culture? Both are true, but the reality is, increasingly, it’s the latter, according to Hopeful Monster’s creative partner, Carl Moggridge.
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