Opinion

Five lessons learnt from launching an AI chatbot with Abbie Chatfield

What brands can learn from the Woolworths Australia Day debacle 19

Embracing creative risks: It’s time for our industry to get comfortable with being uncomfortable 1

Boomers & lamb chops – don’t lump them all onto the same stereotyped BBQ plate

STOP THE PRESSES: Wills and Kate are scouring LinkedIn for a new events manager

Diversity in advertising and the high fashion glass ceiling  

Holiday reading: Mumbrella’s top picks from December

Australian TV shows to watch for (and watch) in 2024 2

How can Australian media address news avoidance in 2024?

Why you shouldn’t cut your marketing budget in 2024

Unveiling the future: Influencer marketing predictions set to transform 2024

Navigating the social media shifts expected in 2024: A blueprint for brands

Taylor Swift, Optus, Barbie & Prince Harry: Here are the PR wins and sins of 2023

Five emerging digital advertising trends to watch in 2024

Unleashing holiday cheer: The impact of canine companions in agency life

The lessons of creative patience from one carrot’s Christmas miracle

It’s time for change: The future of marketing is flexible

Will triple j rue the day it dethroned the King? 4

‘The biggest pitch since Coles’: The top creative account and talent moves of 2023

Dynamic Duos: triple j breakfast hosts ‘couldn’t be more different’

Dynamic Duos: ‘We are constantly mistaken for sisters or forever best friends’

Augmented reality is the point of no return

Different and distinctive – the irrefutable case for both in tourism

Christmas communications that do more than just advertise 1

Investing in unbranded ads? It might be time to look for another job

Four telltale signs ChatGPT wrote your opinion piece

How clients can get on Santa’s Nice List this Christmas

Beyond digitisation: How measurement and attribution is driving out of home media

Is the future of advertising fake? 1

Being Indigenous and working in the advertisement industry sucks 1

Hey, Australia – Where’s all the scripted TV? 2

Dynamic Duos: News Corp’s property powerhouses 1

Spotify cuts this week suggest ‘unsustainable business model’

Dynamic Duos: ‘Our partnership is defined by a great yin and yang balance’

Are we doing enough to mainstream progressive media? 1

A look at what’s to come for media agencies in 2024

How to engage with modern womxn: The new era of rebel girls

What sport can teach us about leadership

Now and Next: the data and tech trends marketers need to know ahead of 2024

Droga was wrong, we’re not making ‘shit’ ads. It’s worse than that 5

Elon Musk was finally kinda sorta right about something, maybe 1

Dynamic Duos: A couple of guys from Johannesburg, 15 years later in Sydney

Creatives – AI is our friend, it’s not here to take over

What a Trump re-election could mean for Australian media and marketing budgets

ChatGPT destroyed my business – and I’m OK with that. Here’s why.

Why you shouldn’t let AI run your SEO

Beyond ‘Love is Love’: Crafting authentic pride campaigns that speak to all genders

Beyond the ‘crumble’: A publisher’s perspective on the cookie demise

Avoid falling into the indifference trap with your digital marketing

Why the news industry is still playing catch up one year on from ChatGPT

ARN just made the biggest move of the year – no, not Kyle and Jackie!

Could Optus announce a new CEO by Christmas?

When it comes to mental health, there’s a very tipsy elephant in the room

Dynamic Duos: ‘He brings the energy and I bring the heart’

Kyle & Jackie O’s landmark deal suggests SCA takeover is all but done, right? 1

The first five years of my media career: what I’ve learned so far

Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius? 2

The ‘new year, new me’ consumer mindset is a brand’s opportunity

Heavy is the head that wears the crown – until you lose it

No smoke without fire: Snoop needs a new business manager 4

Bring back brand building: Influencer campaigns focused on conversion only are not sustainable

‘How is it that Australia could see she wasn’t crisis ready, but the board missed it?’: PR crisis experts weigh in on Bayer Rosmarin’s Optus exit 8

AI: Burden or blessing for CMOs?

‘I don’t know that resignations are the answer’: Why Optus, not just the CEO, needs to be held accountable 2

We know who sponsors the Walkleys Awards, but who judges them? 3

There’s just no pleasing some creatives

Snoop Dogg is toying with your trust 1

‘Never let a good crisis go to waste’: Why Optus can turn outage disaster around

Dynamic Duos: The married couple who successfully built a business

Explaining ‘brandformance’: the new term in town

ARIAs post lowest viewership ever, but Nine has finally figured out the TV awards formula 1

‘The pressure’s on to do the deal more quickly’: What Seven West Media’s stake in ARN means for SCA takeover

Building trust with Deloitte’s ‘four factors of trust’ model

Why marketers shouldn’t blame the RBA Grinch for stealing Xmas sales

B Corp or not, every marketing and comms agency can take climate action right now

Driving change: Owning the moments that matter as Aussies restart their engines

An apology shouldn’t include an excuse 3

Why Optus must start with ‘Yes, we blew it…’

Optus out(r)age: a communication company that needs to work on its communication

Building a greener future: Transforming the advertising industry through sustainable practices

‘A deeply flawed and misdirected move’: Mel Hopkins blasts Foxtel’s audience measurement system 2

The blurred line between authenticity and advertising in video games 1

The Melbourne Cup is proof that Australia’s big moments cannot be paywalled

Less is more: The upside to downsizing your tech stack under threat of recession

What is accepted in advertising today, won’t be tomorrow

Dynamic Duos: Sourcey.M’s partners in work… and life

Hey, Hudson, get out of the Qantas Lounge – it’s time to fly high again! 3

How to pull the metrics you need from Google Performance Max