Christmas Campaign Review: The verdict on the best and worst Aussie Christmas ads of 2019

In this Christmas Campaign Review special, Mumbrella invited two of the industry’s most senior creatives and strategists to offer their views on the biggest Australian Christmas ads of 2019. DDB Sydney’s chief strategy officer, Carl Ratcliff, and Special Group’s executive creative director, Tom Martin, share their views on the Christmas offerings from Coles, Woolworths, Myer, ING, Australia Post and Sheridan.

Brand: Coles
Campaign: Thank you for being a friend
Agency: Big Red
The verdict: Emotional storytelling that is authentic to Coles’ brand

Carl Ratcliff, chief strategy officer at DDB Sydney, says:

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