Coca-Cola gives GoCatch users chance to win free ride in No Sugar promotion

While Woolworths won’t be stocking Coca-Cola’s latest drink, Coca-Cola No Sugar in its stores, GoCatch will be helping with the brand’s new product lunch, giving free car trips around Sydney city over the weekend.

Coca-Cola announced it would be removing its Coke Zero product from Australian stores, following the launch of its ‘No Sugar’ brand in Australia one month ago.

The Coca-Cola No Sugar Free Fare Weekend, will give users the chance to win a free ride up to $30 this weekend.

In order to win, consumers need to download the GoCatch app – which is used by taxis and private cars – and request a GoCatch vehicle. If this user receives a car covered in Coca-Cola No Sugar branding, they will win a free ride.

Samples of the new product will also be handed out to passengers.

The cars will be running between the hours of 2pm and 10pm from 7 July to 9 July.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

topics Coca Cola Coca-Cola No Sugar Gocatch

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Comments: 1

Stuart 8 Jul 17

CCA ballsed up this whole branding transition exercise from top level marketing right down to retail buying level. It should be used as a case study for what not to do in business and marketing education.

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