Heartbreak High’s Sherry-Lee Watson features in new content series from Bolster Group’s Going North
Bolster Group‘s Darwin-based creative agency Going North has launched an inspiring First Nations-led content series for NAIDOC Week, featuring Heartbreak High’s Sherry-Lee Watson, among others.
The three-part series, which is available on YouTube, delves into the special connections First Nations women share with their culture and Country, exploring everything from self-expression, identity, and life.
Hosted by BIPOC makeup artists and owner of ITHINKSHEAFREAK, Kaydee Kyle-Taylor, the series titled ‘Our Makeup’ discusses the diverse lived realities of being a First Nations woman, through interviews and engaging makeup sessions.
Alongside Watson in the hot seat is up-and-coming musician Becca Hatch, and model, influencer and Maningrida park ranger Cindy Rostron.
(L-R): Cindy Rostron, Becca Hatch, Sherry-Lee Watson
Going North’s director, Nina Fitzgerald, said: “At Going North, we believe in the power of storytelling to bridge cultural divides and celebrate the unique identities of First Nations’ people. ‘Our Makeup’ is more than just a series; it’s a platform where authentic voices are amplified, and our rich heritage is honoured.
“We are proud to collaborate with such talented creatives and showcase the vibrant spirit of our community alongside YouTube.”
Laura Pope, head of consumer marketing, apps and platforms at Google AUNZ, said of the series: “As Sherry-Lee says in the ‘Our Makeup’ series – if you can’t see it, you can’t be it.
“Our mission at YouTube is to give everyone a voice and to show them the world. In collaboration with Jack and Nina at Going North, we’re incredibly proud to share the stories of these incredible First Nations women with our audiences both here in Australia, and across the world.”
Going North ensured the commitment to female representation extended beyond the camera, with production roles all also being helmed by female creatives.
The series’ look and feel was developed by rising Yolngu and Balanggarra artist Molly Hunt – who was also behind the artwork for YouTube’s Deadly Hotlist for NAIDOC Week in 2023 – in collaboration with Going North.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
bolster group
First Nations
Going North
Google AUNZ
Indigenous
Laura Pope
NAIDOC Week
Nina Fitzgerald
YouTube
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