Initiative’s Melissa Fein and Sam Geer on combating COVID’s talent drain

Initiative has been one of the stars of IPG Mediabrands in Australia over the past few years, with the media agency expanding its offering with new clients and staff, and eventually being named Mumbrella’s Media Agency of the Year for 2021.

Keeping up the momentum of client wins, Initiative Melbourne has just been appointed to national media accounts for natural beauty and wellness marketer BWX, as well as Quest Apartment Hotels.

Chatting on the Mumbrellacast, Initiative CEO Melissa Fein said there’s no getting away from the fact that the agency has undergone a significant transformation.