Life360 appoints Australian communications agency of record

July 24, 2024 9:34

Creative communications agency History Will Be Kind has been reappointed as the Australian comms agency of record for family safety app Life360.

After a successful six-month engagement, the agency has retained the account with responsibilities including always-on PR designed to educate media and consumers on Life360 and its benefits. It has also been tasked with building, protecting and elevating the app’s narrative in the local market, showing Aussies why is it one of the world’s leading family connection apps.

With over 2.2 million Australian users, Life360 offers location sharing, item tracking and safety services to keen families and their belongings safe.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.