Marion Grasby’s delicious marketing lessons to running a creator-led media company
Marion Grasby wears a lot of hats, and the toque blanche is only one of them. Mumbrella’s Darcy Song sat down with Grasby and her partnerships manager, Andrew Hinshelwood, to chat about the metamorphosis of Marion’s Kitchen from a food company to an omnipresent media entity.
Marion Grasby wears a lot of hats, but some have, perhaps unintentionally, grown bigger than others.
From a crowd favourite among MasterChef contestants whose elimination sparked somewhat of a cultural tumult, to a beloved Australian food creator whose channel growth became YouTube and Facebook’s favourite case study, Grasby had her fair share of audience attention in the limelight.
