Mark Ritson’s ‘Make Marketing Great Again’ manifesto among latest Mumbrella360 content to be unveiled
Professor Mark Ritson and international marketing experts from the US are the latest to be unveiled for this June’s Mumbrella360 program, along with a first look at several new research studies.
Ritson – the highest-scoring speaker based on delegate feedback at last year’s Mumbrella360 – will present on “Make Marketing Great Again: Seven Ways to Improve Marketing Performance”, addressing topics including agency transparency, media neutrality, targeting everyone, CSR, walled gardens and “the murky ticket clipping shit-fest of programmatic”.
The conference will also give delegates the opportunity to be first to hear several pieces of new research from the world of marketing including:
@Mumbrella team
Do any of your speakers get paid?
Hi Pay,
Thanks for your interest. Most speakers at Mumbrella choose to do so because they have a reason for wanting to speak to our audience.
But on a number of occasions we do pay professional speakers. If you were thinking of putting yourself forward for this year though, I should probably mention that we have pretty much locked the program.
Cheers,
Tim – Mumbrella
This would be an interesting session to attend and I do recommend that marketers learn from those very successful in this field. I am concerned however about speaking events positioned in a fear-mongering sensationalist fashion (“Diversity is out, and segregation is in”). I’m not entirely sure how that kind of positioning is helpful to anyone and I encourage marketers to steer clear of this kind of groupthink and, instead, focus on vision, values and unity in a positive light. Values-based organisations are very successful, and sensationalism only leads toward short term sales and unsettling a society in the long term, which is detrimental to building brand equity.