Mark Ritson’s ‘Make Marketing Great Again’ manifesto among latest Mumbrella360 content to be unveiled

Professor Mark Ritson and international marketing experts from the US are the latest to be unveiled for this June’s Mumbrella360 program, along with a first look at several new research studies.

Ritson – the highest-scoring speaker based on delegate feedback at last year’s Mumbrella360 – will present on “Make Marketing Great Again: Seven Ways to Improve Marketing Performance”, addressing topics including agency transparency, media neutrality, targeting everyone, CSR, walled gardens and “the murky ticket clipping shit-fest of programmatic”.

The conference will also give delegates the opportunity to be first to hear several pieces of new research from the world of marketing including:

  • “Bot Wars: Is your Brand Ready for the Battle to Own CX on Messaging Apps?”, a session which will include the release of new research into how Australians are using messaging apps, presented by Douglas Nicol, Co-Founder/Creative Partner, The Works.
  • “How to Create a Culture Brand in a Post-Brexit, Trump World” will see a panel discuss how a culture brand can exist at a time when ‘diversity’ is out, and ‘segregation’ is in. Panelists will include Louise Eyres, AANA board member / group GM marketing, ANZ; Al Crawford, strategist and former executive planning director, Clemenger BBDO; Helen Kellie, chief content officer, SBS; Nicola Hepenstall, MD, Hall & Partners / Open Mind; and Richard King, managing partner, GRACosway.
  • “Australia’s Most Authentic Brands Revealed”, presented by branding agency the Principals founder Wayde Bull; Patrick Delany, CEO, Fox Sports; and Leonora McEwen, senior manager – marketing planning, Hyundai.
  • “Festivals, Musicians and Industry Insiders: How Not to Screw Up Music-Based Marketing” presented by co-founder, Chris Wirasinha, with the panel including the co-founder of Laneway Festival Danny Rogers; musician, DJ and host of Triple J’s House Party KLP (Kristy Lee-Peters); co-founder of record label I Oh You, Johann Ponniah; and co-founder of PR and management company Bossy Music, Claire Collins.

Leonora McEwen, Patrick Delany and Wayde Bull to speak at M360

More international speakers have also been added to the Mumbrellla360 program, including:

  • Steve Weiss, CEO of the Los Angeles-based internet marketing firm, MuteSix, who’ll talk on “The Tricks to Running Profitable, Scalable eCommerce Facebook Ad Campaigns”.
  • Suresh Khanna, AdRoll’s global chief revenue officer, who’ll build on the company’s presentation about creating a company culture at last year’s Mumbrella360, to explore “How to Build a Performance Culture”.
  • Pete Kim, CEO and founder of MightyHive, the data-driven marketing firm based in San Francisco, who’ll outline “How to Use Programmatic Content to Drive Marketing Success”.
  • Kamakshi Sivaramakrishnan, CEO/Founder of Drawbridge, a programmatic cross-device advertising platform, will will explore how data and artificial intelligence can be leveraged to overcome mobile limitations.

Other newly-announced sessions include “The Dying Art of Being Predictable”, which will explore the topic of how marketers and agencies are addicted to change, and in the process are losing touch with the essentials of branding. The session will feature 303 MullenLowe’s Derry Simpson and Jon McKie, alongside Budget Direct’s, director of marketing & digital, Jonathan Kerr; P&N Bank, head of marketing, Anna Pearce; and Water Corporation Perth, manager, customer strategy & engagement, Karen Willis.

Jon McKie, Jonathan Kerr and Anna Pearce

A session on “Influencers, Experts and Celebrities: Who’s really endorsing your brand?” will explore what influence actually means and how that influence differs when working with celebrities, experts and bloggers. The discussion will be led by talent agents The Lifestyle Suite’s Simone Landes and Chefs Ink’s Justine May, PR agency Magnum & Co GM Aaron Crowther, entertainment lawyer from Digby Law, Stephen Digby, and moderated by lifestyle and news commentator,  Shelly Horton.

Simone Landes, Justine May and Stephen Digby

Keynote sessions previously announced includes Mike Yapp, who founded Google’s creative think-tank for brands and agencies, The Zoo. Yapp will outline how “hypertelling” is transforming audiences into users, and what this means for brands. Meanwhile, the founder of the world’s hottest media agency network, Hearts & Science, Scott Hagedorn, will make his first Australian appearance at Mumbrella360. As Omnicom’s newest media agency network, which launched in the US in April last year, Hearts & Science almost immediately snatched the two biggest media accounts in North America with Procter & Gamble and AT&T worth an estimated US$5bn.

And Mozilla Firefox’s head of global social, the San Francisco-based Maura Tuohy, will explore the topic of socio-digital anthropology – the study of humans through understanding their social media behaviours – to uncover cultural insights that shape powerful brand marketing and creative advertising.

Plus, PwC partner Megan Brownlow will return for a second year as the closing keynote to provide the first full details of the annual PwC Australian Entertainment and Media Outlook report – an established and authoritative forecast of revenues in advertising and consumer expenditure.

The earlybird discount offer for Mumbrella360 – offering a saving of $700 per ticket  – expires on April 12. To book tickets for Mumbrella360 at the earlybird discount price, click here.


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